Image: Dino Korca in the IMMERSION ROOM / London / Photo by Jordi Rubio

The Immersion Room – The Pen in London

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London, United Kingdom – September 7, 2016. Cooper Hewitt, THE PEN IN LONDON – A Unique Opportunity for Participating Countries

Albanian Institute in collaborative partnership with Cooper Hewitt, Smithsonian Design Museum was delighted to participate in Cooper Hewitt’s groundbreaking creative technologies – the interactive Pen at the London Design Biennale.

Representing the United States, Cooper Hewitt, Smithsonian Design Museum brought their groundbreaking interactive Pen to the London Design Biennale.  Each visitor to Somerset House received this interactive device, complimentary with his or her admission to the exhibition. The Pen will be available for use throughout the entirety of the London Design Biennale.  Each country participant had an icon located on their Biennale wall text that will be N.F.C. enabled, allowing visitors to “collect” information about the installation with their Pen.  Later, at home or from a mobile device, visitors will be directed to a unique website where they will be able to further explore the installations and works they’ve collected throughout the exhibition


The Pen—made possible with the support of Bloomberg Philanthropies—is a global first in museum interactive technology. Presented in 2015 on the occasion of a major renewal of the museum’s campus, the Pen encourages visitors to learn and play as they explore the museum’s galleries and its contents. Using the Pen, visitors to the Biennale will be able to save every country’s design installation throughout Somerset House to explore more in-depth online and share via email and social media.


Cooper Hewitt houses the largest collection of wallcoverings in the United States—ten thousand pieces—dating from the seventeenth century to the present. The museum’s Immersion Room encourages visitors to browse the wallcoverings digitally, projecting them onto the walls of the room, recreating the immersive physical experience intended by the designer. With the Pen, visitors can draw their own designs and see them spanning the walls floor to ceiling.

Cooper Hewitt, Smithsonian Design Museum and its groundbreaking creative technologies will represent the United States at the first London Design Biennale. The Biennale will take place in the heart of London at Somerset House, a center for the arts and culture. Nearly 40 countries from six continents will present new installations and commissioned works on the theme of Utopia by Design, chosen to honor the 500th anniversary of the 1516 publication of Sir Thomas More’s Utopia. The Biennale will mark the first time Cooper Hewitt’s Immersion Room and Pen will be available outside of the museum and shared with audiences from around the world.

Albanian Institute New York is pleased to announce that it will represent Albania at the inaugural London Design Biennale 2016. Modeled after the Architecture and Art Biennales in Venice, the event has a range of contemporary perspectives, exploring big questions and ideas about sustainability, technology, migration, renewable energy, cities, social equality, and much more. More than 35 countries from all six continents will present new installations and commissioned works on the theme of Utopia by Design. Taking over the entirety of Somerset House, a center for the arts and culture, the Biennale takes place from September 7 – 27, 2016.

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Dino Korca: The Pursuit of Happiness

Utopia has come to mean a place of ideal perfection, for Korca, however, utopia is a journey rather than a destination. He says: “There is no such thing as a perpetually perfect place, because life itself is but motion, always in a state of change”.